How Much Is The Virtual Reality
We've been talking a lot lately about new technologies that need to be developed now, even if business isn't ready to order this. They wrote this article on Cossa.
And today we share our story. Real Estate Marketing♪ The experience we've accumulated over the past couple of years.
Why VR and why the builders?
Virtual reality is slow, but it's right to be part of our lives. Large IT companies have already put a stake on this technology - by 2018, the consumer market will be a boom of virtual reality helmets. Sony, HTC, Facebook, Microsoft-- it seems that only Apple has not yet stated that a virtual and complemented reality will be the main direction of development for them.
Business, once long and painfully accustomed to the Internet and digital systems, today demonstrates a willingness to adapt quickly to new conditions. Digital agencies need to accumulate knowledge and experience in advance to offer proven technological solutions to the business.
When we realized that VR was a steady trend, we decided it was time to develop this technology and create new services and products. The first thing that came to our head is to help builders sell unbuilt apartments.
Because the VR can be a sales tool that will prove the value of what is not yet in existence and create a powerful emotional backup for purchase.
What have we done?
We quickly assembled a technology demo, traveled a drone around our office, over the park nearby, removed species from the windows of an unoccupied house. Then we froze the apartment so we could go over it, see the interior. Then two years ago, we haven't had any virtual reality devices yet, so we used the simplest thing, Google Cardboard. Spent every week or two, and you could walk through a virtual apartment, approach the windows and see what's outside the windows of a particular apartment in the future.
But we realized that it's not natural to go to clients with the cardboard. That's why we printed our 3D printer the first, second (not very convenient) and third (exhausted) version of our 3D printer. virtual reality helmet♪ It's not Oculus Rift, but it allowed clients to show what we can do.
