Virtual Reality



Additional Virtual Reality

Added reality vs

Дополненная реальность vs. Виртуальная реальность: что выгоднее для бизнесаIncreasingly, the virtual and complemented reality becomes a topic for discussion. Which of these two technologies would benefit large companies more? To begin with, it should be remembered that this is a virtual and complete reality and what it is.

The added reality (augmented reality) is achieved through technologies that complement the vision of a real world with information created by the computer.

A good example of a complete reality is Google Glass, smartglasses, which combines cartage, camera and LED-dipples. Through the display, Google Glass users have access to the Internet and services such as navigation and e-mails to areas within sight.

The new generation, such as Microsoft HoloLens, offers truly magical opportunities:

As this technology relies on a digital vision of the real world, more conventional devices such as smartphones and tablets can be used to put it into practice.

As the name suggests, the notion of virtual reality (virtual reality) encompasses technologies that enable the user to interact with the virtual environment. Unlike the added reality, there is no real world at all, no direct or indirect contact with it - all that sees, hears and feels the user is a computer program.

Development of Oculus Rift belonging to Facebook is an example of a device Virtual reality

How do companies use it?

Since smartphones and tablets can be used to create an additional reality, there are many examples of AR use by large companies.

In 2013, the Asda supermarkets network approached the added reality to organize the Halloween hunting event, where children were supposed to use the special Asda app and walk the quest at the supermarket building, moving from the point to the paragraph.

In the same 2013, IKEA launched an iOS and Android application to allow buyers to throw IKEA furniture in their homes.

In a few years of use of the technology of added reality, its application has evolved, which has facilitated the development and maintenance of relevant applications by large companies.

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